Shopify Conversion Roadmap

Introducing

The Shopify Conversion Roadmap

You're not imagining it. Something is off and it's costing you sales you don't know you're losing.

Maybe your traffic is decent but your conversions aren't. Maybe your products are premium but your store doesn't feel like it. Maybe you've tweaked, tested, and second-guessed it for months and still can't pinpoint what needs to change.

The Shopify Conversion Roadmap gives you the outside, strategic read your store needs. I review your store across 20 specific conversion categories, score what's working and what isn't, and send you a branded, plain-English report with a clear action plan — quick wins, a 30-day focus, and a 90-day direction. No generic checklists. No fluff. A real read of your specific store, delivered within 24–48 hours.

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What you'll get

Inside your roadmap

Shopify Conversion Roadmap

A personalised store score

Across 20 conversion categories, grouped under 7 weighted pillars — from first impressions and product pages to checkout flow and brand cohesion.

The Brand Cohesion & Perceived Value pillar

A unique assessment of whether your store feels worth the price you're charging — the one most store owners are quietly failing.

A clear breakdown

What's working, what's costing you sales, and why.

A prioritised action plan

Quick wins to implement now, a 30-day focus, and a 90-day direction.

A branded HTML & PDF report

Delivered to your inbox, structured for clarity and built to actually use.

Personal review by Anchen

Delivered within 24–48 hours of receiving your form and screenshots.

Your strategist

Anchen le Roux

I'm Anchen, a Shopify designer and strategist with 20+ years of web experience. I work specifically with conscious, artisanal, and women-led product brands — the kind of businesses where the products are genuinely beautiful, but the website isn't doing them justice.

I review every roadmap personally before it leaves my desk. That means what lands in your inbox isn't just an AI output — it's a considered, strategic read that reflects both the data and the nuance. I'm known for seeing what others miss: the brand cohesion gaps, the trust signals that are quietly failing, the friction your customers feel but never tell you about. If your store has a perception problem or a conversion problem, the roadmap will find it.

I founded Simply Digital Design 12 years ago, and recently launched Simply Digital Shops to focus on eCommerce brands.

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