Introducing Effective Email:  Authentication Setup!  

 Google and Yahoo (and soon more providers) are changing the rules for email marketing from around February 1st. They have announced that what was best practice will now become mandatory. If you don’t comply, your emails will not be able to be delivered and this could have long term implications on your Email list. 

If your email authentication isn’t set up correctly, you can’t differentiate yourself from the spammers and it’s possible that your emails won’t be getting into the inbox. Therefor your providers are requiring the following from you:

• Full email authentication of your domain with SPIF, DKIM and DMARC
• Keep your spam complaint rate below 0.3% to maintain a good sender reputation and email deliverability
• Ability to easily unsubscribe